Little Caesar's testing new plant-based meat pizza: Pizza of the Day

Little Caesars has long been celebrated for meat-centric products including one pizza wrapped in one yard of bacon, has teamed up with Impossible Foods to offer a plant-based sausage on the new Impossible™ Supreme pizza.

The Impossible Supreme is a large pizza topped with sauce made from fresh-packed, vine-ripened California crushed tomatoes, covered with mozzarella and Muenster cheese, and loaded with a generous portion of seasoned Impossible™ Sausage made from plants, caramelized onions, mushrooms and green peppers.

Impossible Supreme Pizza is now available exclusively in three Little Caesars test markets in Florida, New Mexico and Washington state. Impossible Foods’ world-class scientists developed Impossible Sausage, then the product was custom seasoned for Little Caesars with the savory seasonings, taste and texture characteristic of traditional sausage used as pizza toppings.

“Little Caesars has a long history of innovation aimed at providing our customers with value, quality, and convenience. Any product we introduce must deliver on those brand pillars while appealing to our loyal, mostly carnivorous, fans,” said Little Caesar President and CEO David Scrivano. “I’m confident that the Impossible Supreme Pizza will go down as one of the most surprising and satisfying menu sensations of 2019. This is likely just the beginning of plant-based menu items from Little Caesars.”

At participating locations, the Impossible Supreme Pizza is available all day and ready when you walk in from 4:00-8:00 p.m. Customers can also order ahead and pre-pay via the Little Caesars app, then conveniently collect the order using Pizza Portal™ pickup (Little Caesars, heated, self-service mobile order pickup station). The pizza is being tested at participating locations in Yakima, Wash.; Ft. Meyers, Fla.; and Albuquerque, N.M. for a limited time for only $12 plus applicable tax.

In January, Impossible Foods launched the first major product upgrade to its flagship product. Impossible Burger 2.0 won top honors at one of the world’s most important trade shows for its unprecedented deliciousness, nutrition and versatility. Impossible Burger also won the 2018 Food and Beverage (FABI) Award at the most recent National Restaurant Association Show, among other accolades.

Impossible Foods began working on a unique pizza topping earlier this year, when Little Caesars was looking for a plant-based meat for its famous pies.

Impossible Sausage is made with same technology used to create the award-winning Impossible Burger, which is made from plants for people who love meat. Thanks to the special ingredient, “heme,” Impossible products smell, cook, taste and feel like beef -- with a vastly smaller environmental footprint.

Impossible Sausage has 0mg cholesterol, 1.5g saturated fat, 17g total fat, 17g protein and 270 calories in a quarter-pound serving. (An average quarter-pound of conventional beef sausage has 70mg cholesterol, 12g saturated fat, 29g total fat, 14g protein and 340 calories.)

California-based Impossible Foods aims to satisfy the global demand for meat at a fraction of the environmental impact.

“We make products that deliver everything that meat lovers care about -- and the No. 1 priority is deliciousness,” said Impossible Foods’ CEO and Founder Dr. Patrick O. Brown. “Customers have been asking for Impossible Sausage for years -- and when Little Caesars said they wanted a unique, delicious pizza topping, our team developed more than 50 prototypes. One product stood out from the rest. You need to taste it to believe it.”
June 2, 2019